Slideshow
In pictures: Customer 360 Symposium hits the Hunter Valley
More than 150 marketing, customer experience, data and business leaders descended on the Crown Plaza Hunter Valley to participate in the first Customer 360 Symposium run by Ashton Media. CMO was on the scene and presents you with some pictorial highlights
Omni-channel retail took centre stage as marketers debated its influence on customer engagement (from left): Auto & General's Jonathan Kerr; Optus Business' Karen Platt; Super Retail Group's Kevin McAulay; and NIB Health Funds' Rhod McKensey
Dell global director of customer quality, Bill Butler
Session focus during the Customer 360 Symposium
Corporate anthropologist, Michael Henderson, shared fascinating insights into the nature of culture and why more organisations should be tapping into this to improve customer engagement
Sharing insights around the table at the event
RateCity CEO, Alex Parsons
Allegiance director of product marketing, Andrew McInnes, discussed examples of how brands such as Aero Mexico are improving customer experience program feedback to generate new business actions
Keynote presentation during the Customer 360 Symposium
Former Best Western Hotels European director of marketing and ecommerce, Tim Wade
During the event, attendees were given the opportunity to spend the last 10 minutes of every keynote presentation discussing questions, thoughts and experiences around the table
Bankwest executive manager of analytical marketing, Simon Edwards
Wine tasting experience at Mt Pleasant
Some guests chose to hit the tennis court during the afternoon networking sessions
Avid golfers had the opportunity to play nine holes in the afternoon networking time
Guests during the evening networking drinks
Guests during the evening networking drinks
Guests during the evening networking drinks
Guests during the evening networking drinks
Jack Morton Worldwide senior vice-president and managing director, Helen Graney