Move store blends fashion with technology

New Dick Smith concept store focuses on wearable technology

Move store blends fashion with technology next


A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.<p>The Dick Smith-backed concept store includes a section of tech accessories that will chosen by a series of celebrity 'editors'. The first of the "leading figures in fashion and design" to take part is 4th and Bleeker blogger, Alexandra Spencer.<p>"It is an exciting brand that targets customers who are interested in wearable technology – a trend we’ve witnessed overseas where the demand is growing," Nick Abboud, CEO of Dick Smith and Move, said in a statement. <p>"Move is at the beginning of its evolution and we plan to make the brand available to more customers in equally unique stores in new locations soon”.<p>In addition to choosing from curated selections of wearable tech, including designs from Romance Was Born, Move customers will be able to customise items using an "inspiration scrapbooking table".

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Move store blends fashion with technology

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