Move store blends fashion with technology

New Dick Smith concept store focuses on wearable technology

Move store blends fashion with technology next

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A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.

The Dick Smith-backed concept store includes a section of tech accessories that will chosen by a series of celebrity 'editors'. The first of the "leading figures in fashion and design" to take part is 4th and Bleeker blogger, Alexandra Spencer.

"It is an exciting brand that targets customers who are interested in wearable technology – a trend we’ve witnessed overseas where the demand is growing," Nick Abboud, CEO of Dick Smith and Move, said in a statement.

"Move is at the beginning of its evolution and we plan to make the brand available to more customers in equally unique stores in new locations soon”.

In addition to choosing from curated selections of wearable tech, including designs from Romance Was Born, Move customers will be able to customise items using an "inspiration scrapbooking table".

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Move store blends fashion with technology

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