8. 3D body scanning: Finding the right fit
Brand ambition: Helping consumers to make better choices in-store
Trying to find the right clothes to fit is a painful process for most women, so the rise of 3D body scanning within fashion retail stores could be welcome news. Australian retailer, Target, is one of a host of retailers trialling 3D body scanning technology, and invested $1 million to measure the dimensions of 20,000 men and women last year. Participating consumers received their exact measurements, providing a helpful way of buying their clothes in future, but the ultimate aim was to help Target update and improve its product designs to better suit its customers.
Other retailers globally include UK fashion chain, [[xref: http://www.forbes.com/sites/jenniferhicks/2011/10/24/bodymetrics-creates-3d-body-scanner-for-new-look/|New Look, which launched PrimeSense 3D body scanning technology back in 2011|new]] to help consumers find the right pair of jeans.
[[xref:http://www.news.com.au/technology/body-scanner-targets-right-fit/story-e6frfro0-1226335908818|Target offers 3D body scanner to measure customers|new]]