6. Interactive beer: Heineken’s world-first interactive beer bottle
Brand ambition: Inspiring consumers with a new level of interaction with Heinekin beer
It’s still in the conception phase, but Heineken’s interactive beer bottle has gained significant coverage already for its potential of bringing a new style of interaction to your boozy night out. The Heineken Ignite concept equips beer bottles with LEDs and motion sensors to create an interactive beer bottle that lights up during various portions of your night out. It will activate for example when you’re cheering with someone else or pulse why you take a drink. The lED also react to surrounding and can synchronise to music.
[[xref:http://www.ubergizmo.com/2013/06/heineken-ignite-2-0-interactive-beer-bottle-set-for-2014-debut/|Heineken Ignite 2.0 interactive beer bottle set for 2014 debut|new]]