The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.
Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.
Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.
LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.
After dumping Facebook a little less than a year ago, General Motors is back, running an advertising test on the social network.
Less than a year after Facebook called mobile one of its biggest risks, the social network has made another big move to attack the mobile market.
Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system.
Yahoo announced that it is buying Summly, a company that developed an app that condenses information and makes it easily and quickly readable on mobile devices.
Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.
South by Southwest Interactive is best known as the technology festival that put such social networking mainstays as Twitter and Foursquare on the map. But if there was a 'next big thing' at this year's event, finding it would be pretty hard.
Facebook's Graph Search could be a powerful tool for steering people toward products and services on the social networking site, and marketers are starting to wrestle with the impact it may have on their brands.
"Fewer people are experiencing your brand on your website," says Jeremy Dedic, the user experience practice leader at digital agency Rightpoint.
The marketing community has been having so much fun with the term social CRM it's hard to know exactly what it means.
Teenagers around the world have unrestricted access to the Internet and are increasingly using non-traditional devices or TVs to do it, a new report has found.
Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.
It’s not easy to earn acknowledgment for being the most significant and innovative social media technology of the year given the plethora of offerings out there, but TrueAnthem and its publishing partner Fox Broadcasting company managed just that in the US.
We all have a member of members of staff we struggle to manage successfully or to even get along with. So marketing chiefs, what can you do about it?
Most Internet users around the world would put an end to their personal data being collected and tracked by companies if they could easily do so, according Ovum’s latest Consumer Insights Survey.
The initial rush to build mobile apps is settling down, and none too soon. The world has endured the release of a whole lot of mediocre, or even useless, mobile apps. App stores everywhere are chock-full of them.
Customer engagement is about creating an emotional connection. Whether it's a clever tag line like "Let's Gap Together" or images of alluring models, the idea is to create a rapport and convert it into business transactions.
The rush to make everything mobile has generated new ways to do business, new ways to organise ourselves and new ways to communicate, but mobile apps aren't your father's mainframe, desktop or laptop applications.