Digital Marketing
The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.
Customer Experience Management
Customer experience and a customer-centric approach remains top of the agenda for most marketing leaders. But according to recent research from Forrester, only a third of Australian brands added or improved on their CX measurement in the past year. So just what does it take to measure your customer experience efforts successfully?
Digital Marketing
All the latest martech and ad news from Adobe, Digital Alchemy, SugarCRM, Outbrain, Adestra, BlueVenn, DoubleVerify, iClick and Episerver.
Digital Marketing
Consumers still want the human touch, even in a time of great technological innovation, but they also want choice. So it’s organisations that unite voice with automated experiences across the spectrum of interaction channels that will keep the most customers in the future.
Leadership
Ask SumoSalad co-founder and CEO, Luke Baylis, what it means to be innovative, and he’ll tell you it requires a lot of hard work, creativity and the ability to communicate.
Digital Marketing
A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.
Digital Marketing
Virgin Mobile has brought on digital transformation consultancy, Datarati, to implement and manage its marketing automation and CRM business as well as assist with ongoing campaign management.
Digital Marketing
Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.
Digital Marketing
Customer loyalty remains a hot topic for marketers with the ever-evolving tech, data, social and demographic changes, but what does it all really mean for customers?
Digital Marketing
DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.
Digital Marketing
All the latest news from RadiumOne, AdLedger, Hootsuite, Celtra, Synthio, ReachLocal, Outbrain and MessageGears.
Digital Marketing
The Gartner Hype Cycle can be remarkably useful in describing the acceptance curves for numerous technologies. And for programmatic ad buying, it has proven remarkably apt.
Digital Marketing
Australian entertainment giant, Village Roadshow, is giving its customer support technology a facelift to offer more personalise experiences for customers across digital channels.
Leadership
Global digital adtech company, RhythmOne, has acquired the assets of data-driven marketing platform RadiumOne.
Leadership
One of the mistaken beliefs people have around digital transformation is that recruiting for skills and experience is more important than having internal talent, AGL’s chief sales and marketing officer, Sandra de Castro, claims.
Digital Marketing
Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.
Digital Marketing
Google abused its dominant position in the search engine market to illegally promoted its comparison shopping service, the European Union's top antitrust authority ruled Tuesday.
Customer Experience Management
Customer advocacy is being increasingly listed as a CMO’s highest strategic priority. In our latest Food for Thought series we asked leading marketers: What does customer advocacy mean to you and your team?
Leadership
A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.
Digital Marketing
Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.
Digital Marketing
Historic galleries are under more pressure than ever to meet new audience and stakeholder expectations. Even such a highly engaged venue as the Art Gallery of NSW (AGNSW) has slipped from a top 20 global art listing. But while bringing digital change can be challenging, AGNSW’s director of public engagement, Jacquie Riddell, said the decision to invest in the right tech stack is starting to generate positive stakeholder outcomes, help boost engagement and drive internal efficiencies.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
