An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
Closing the Gap Episode 11: Achieving marketing ROI
- 14 October 2015
- Download MP3
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
Wallace has spent the last five years at Asahi Beverages, and was previously in marketing at Cadbury Schweppes for 18 years.
The 7th and final way to Close the Gap with consumers is what Brandhook’s CEO, Pip Stocks, calls Market-a-bling. This is about how marketers must prove their worth by delivering an ROI on all activities. This will ensure they not only get to the top table, but also Close the Gap between their business and the consumer.