Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
Closing the Gap Episode 11: Achieving marketing ROI
- 14 October 2015
- Download MP3
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
Wallace has spent the last five years at Asahi Beverages, and was previously in marketing at Cadbury Schweppes for 18 years.
The 7th and final way to Close the Gap with consumers is what Brandhook’s CEO, Pip Stocks, calls Market-a-bling. This is about how marketers must prove their worth by delivering an ROI on all activities. This will ensure they not only get to the top table, but also Close the Gap between their business and the consumer.