There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Closing the gap Episode 8: John Broome on building an intuitive brand bond
- 16 September 2015
- Download MP3
The importance of building an intuitive bond with consumers is vital in this era of connected customers. In the eighth episode of the Closing the Gap podcast series, Kelloggs A/NZ marketing director, John Broome, talks about how the FMCG brand is endeavouring to do just that.
John has spent a lot of his marketing life in FMCG, but started his career in pharmaceuticals.
The Closing the Gap podcast series is produced by BrandHook and is an 11-part podcast series bringing to life the issues that most marketers are now facing: The gap between how consumers are behaving and what business is delivering.