It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
Closing the Gap Episode 7 part 2: Dan Gregory on story doing
- 09 September 2015
- Download MP3
In this second part of the seventh episode of the Closing the Gap podcast series, The Impossible Institute’s Dan Gregory talks story doing, not just storytelling.
Dan is a regular on The Gruen Transfer and a c-suite advisor and creator of cultural change, and provides some insightful lessons on the impact of stories as an experience.
This latest podcast is part of BrandHook’s 11-part series looking at how brands close the gap between how consumers are behaving and what businesses are delivering.