In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Closing the Gap Episode 7 part 2: Dan Gregory on story doing
- 09 September 2015
- Download MP3
In this second part of the seventh episode of the Closing the Gap podcast series, The Impossible Institute’s Dan Gregory talks story doing, not just storytelling.
Dan is a regular on The Gruen Transfer and a c-suite advisor and creator of cultural change, and provides some insightful lessons on the impact of stories as an experience.
This latest podcast is part of BrandHook’s 11-part series looking at how brands close the gap between how consumers are behaving and what businesses are delivering.