There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Closing the Gap Episode 7 part 2: Dan Gregory on story doing
- 09 September 2015
- Download MP3
In this second part of the seventh episode of the Closing the Gap podcast series, The Impossible Institute’s Dan Gregory talks story doing, not just storytelling.
Dan is a regular on The Gruen Transfer and a c-suite advisor and creator of cultural change, and provides some insightful lessons on the impact of stories as an experience.
This latest podcast is part of BrandHook’s 11-part series looking at how brands close the gap between how consumers are behaving and what businesses are delivering.