There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Closing the Gap Episode 4: What a decrease in customer loyalty means for your brand
- 12 August 2015
- Download MP3
In the fourth episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Carolyn Bendall, the head of marketing for ANZ.
In this podcast, the pair talk about the last one of the seven behaviour changes identified – the decrease in consumer loyalty.
The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers.