In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Closing the Gap Episode 2: How Brompton Bikes sees co-creation with customers
- 29 July 2015
- Download MP3
In this second episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Stephen Loftus, the marketing director of iconic English bike brand, Brompton Bikes.
The pair discuss how digital transformation is changing consumer interactions, and particularly how Brompton Bikes has encouraged its consumers to build their own solutions. Loftus also shares what it’s like be part of a global community and how the brand has embraced this new world.
Loftus has extensive experience in the FMCG space with brands such as United Distillers, BAT, Diageo, Allied Domecq, Red Bull, Constellation Europe, Accolade Wines. He also has startup business experience with strategy consultancy, Cognosis, and worked in sales and marketing for Red Bull/Siam Winery and innovation at Quintessential Brands. He took on the challenge of leading sales and marketing at Brompton Bicycle in November 2014.