Closing the Gap Episode 1: Why digital transformation is a matter of business survival

CMO has partnered with brand research agency, BrandHook Australia, on a new podcast series to look at ways businesses overcome the gap between how consumers behave in today’s digital-first world, and what they deliver. Over this 11-week program, entitled Closing the Gap, we’ll be talking to leading CMOs and thought leaders from Australian and international brands, along with research institutes, agencies and creative fields, about building new consumer practices and facing digital transformation, storytelling, collaboration, and more.

In this first episode, BrandHook CEO, Pip Stocks, talks to the leader of customer experience innovation consultancy Working3 Digital, Mark Cameron, about how digital transformation is now a matter of survival, and the impact it’s having on the customer experience map.

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook


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