An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
Closing the Gap Episode 1: Why digital transformation is a matter of business survival
- 22 July 2015
- Download MP3
CMO has partnered with brand research agency, BrandHook Australia, on a new podcast series to look at ways businesses overcome the gap between how consumers behave in today’s digital-first world, and what they deliver. Over this 11-week program, entitled Closing the Gap, we’ll be talking to leading CMOs and thought leaders from Australian and international brands, along with research institutes, agencies and creative fields, about building new consumer practices and facing digital transformation, storytelling, collaboration, and more.
In this first episode, BrandHook CEO, Pip Stocks, talks to the leader of customer experience innovation consultancy Working3 Digital, Mark Cameron, about how digital transformation is now a matter of survival, and the impact it’s having on the customer experience map.