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For marketers, data is the customer

In this cluttered environment, effective marketing is all about the delivery of relevant, personal content where and when a customer is most likely to engage with it. However, only 21 per cent of marketers currently believe they’re achieving this. Why?

Corinne Sklar

Global CMO, Bluewolf

An analyst, a creative and a technologist all walk into a bar…

It’s time to get rid of departmental silos. Not just talk about it. Do it.

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

I do not get it...?Why would anyone pay extra for something they can make (copy the ingredients as listed for a mogul) themselves using ...

Girl Downunder

Domino’s Pizza Mogul puts product creation and marketing in consumers’ hands

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eHarmony, is a 15 years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.The normati...


How eHarmony’s date with data has lifted customer conversions

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Ujwal,I agree with many of your points. Great article. I like the point about tracking the things we believe are important then makes t...


Why marketing analytics is not about ROI calculation, but innovation

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Great! Growing mobile marketing has integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, a...

Beacon Application

Australian grown mobile marketing platform secures BetAmerica deal

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If anyone could comment on the calculations used to estimate the $10,000,000 loss in brand value I would appreciate hearing from you. joh...


VW scandal knocks $10bn off auto company's brand value and threatens German reputation

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