SYDNEY – August 12, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that Heath Barlow has been named Market Lead for Australia. Based out of Sydney, Heath will be responsible for driving growth and sales for Emarsys cloud marketing business in the region.

“Heath is a proven leader with vast experience and strategic insight in business intelligence and multi-channel marketing, which are valuable assets to Emarsys,” said Ohad Hecht, CEO, Emarsys. “We are proud of this move as he will be instrumental in the growth and business development of our Australia region.”

With over a decade of experience in business development, Heath has worked with global brands in the retail, ecommerce, travel, publishing, automotive, finance and telecommunication sectors. Previously at Emarsys, he served as sales director and then managing director of Emarsys Middle East based in Dubai and prior to that, Barlow was based in London serving as a sales team leader, where he was responsible for market development in new territories. Before joining Emarsys, Barlow worked in business development for both ReelContent and Cybit, Ltd.

“Emarsys is a proven leader using the most innovative technology to help retailers and e-commerce businesses connect with their customers,” said Heath. “I’m excited to have the opportunity to help further build its business in Australia and New Zealand.”

For more information about Emarsys, its cloud marketing solutions and its executive team, please visit: https://www.emarsys.com/

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About Emarsys Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalisation and multichannel delivery to reach customers most effectively, while maximising engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenues and ROI. To learn more about Emarsys’ innovative solutions, click here.