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Number of online retail entrepreneurs up 200%; Aussie online consumer confidence leading the world
Sydney, Australia — June 27, 2013 — As recent reports show online shoppers in Australia are now the majority of the population, e-commerce platform Bigcommerce.com today shares additional insights into local and global trends.
The findings look at a sample size of more than 35,000 online businesses around the world, with $2 billion in sales, and analyse how the rise in e-commerce is affecting the online entrepreneur as well as consumer buying habits, both here and abroad.
- Australia is leading the world with the rate of new online stores opening, with a 200% increase from 2010 to 2012
- Online shoppers in Australia spend more on average per order than anyone else in the world, at $142 in 2013, up 20% from 2011
- More people are creating a second source of income by starting their own online stores while working a full or part-time job. 48 percent of Australian e-commerce entrepreneurs are working on their online businesses well into the early morning hours.
State of the E-conomy: By the Numbers
- Overall health in e-commerce: More people are gaining financial independence and starting their own online businesses.
- - Globally, the e-commerce market is up 162 percent from 2012. Bigcommerce saw a 70 percent increase in the number of new e-commerce entrants from this time last year (Q1 2012 - Q1 2013).
- - Independent online businesses grew their revenues by 17 percent over last quarter (Q4 2012 - Q1 2013).
- - More people are creating a second source of income by starting their own online stores while working a full or part-time job. Recent data shows that 48 percent in Australian e-commerce entrepreneurs are working on their online businesses well into the early morning hours.
- - The 35,000 online stores powered by Bigcommerce have now sold $2 billion in goods and made 17.4 million transactions.
- Mobile commerce showing huge gains: The iPad is the world’s favorite shopping tool. Overall mobile shopping growth is trending to double Y-o-Y growth globally.
- - iPad mobile shopping sales up 363 percent with $22M in sales Q1 2013
- - iPhone mobile shopping sales up 377 percent with $13M in sales Q1 2013
- - Android mobile shopping sales up 345 percent with $7M in sales Q1 2013
- Online consumer spending increasing: Not only are consumers shopping online more frequently, they’re buying more each time they shop. The data shows a steady increase in the average order price (the total price of a single online purchase). This may be indicative of a profound rise in online consumer confidence and the availability of items not found in traditional brick-and-mortar stores.
- - Global: The average order price for online shoppers is $116 per order, up 21 percent from $95 in 2011 and 13.7 percent from $102 in 2012
- - Australia: $143, a 20 percent jump from $118 in 2011 (up 9.2 percent from 2012)
Additional Commentary & Bigcommerce Startup Success Figures
“Economists need look no further to prove that e-commerce is thriving,” said Eddie Machaalani, co-founder and co-CEO of Bigcommerce.
“It’s incredible to see this kind of explosive growth, with new Australian e-commerce stores up 200 percent in the last two years. More people are finding entrepreneurial success online — especially when they’re armed with the right tools.
“Many of the retail giants in the country are complaining endlessly about a lack of consumer confidence. Our data across thousands of stores actually shows that Australian online shoppers spend more per order than anyone else in the world,” Machaalani said.
As the e-commerce industry continues a steady climb, Bigcommerce is also riding a wave of tremendous growth, making it one of the fastest growing Australian startups
Bigcommerce has hit the 35,000 online store milestone, and has processed 17 million orders and powered $2 billion in online sales globally since it launched four years ago in Sydney. Bigcommerce has seen its own business nearly double each year with more than 1,400% growth in SaaS revenue, two global offices and 260 employees worldwide. In 2013, the company launched over 30 new app integrations (now with over 100 apps like Mailchimp, HubSpot and SumAll) and launched 10 new modern design themes.
“We are laser focused on providing businesses all the tools they need to start and run a successful online store, and we’re seeing the fruits of our labour pay off with increased revenue across our global network,” said Mitchell Harper, co-founder and co-CEO at Bigcommerce.
“Just a few short years ago, entrepreneurs needed a five-figure budget to launch a professional online store, but today all you need is a few hundred dollars and a few hours. Bigcommerce is the only platform with all the features you need to set up a beautiful online store, plus all the tools to sell more, with no technical experience.”
Sophie Le Couteur
(02) 8006 0132