There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
For the smartwatch industry, the 2015 Consumer Electronics Show has served as a sort of massive strategy meeting to figure out how to turn the wristwatch into a technology device.