Stories by Rebecca Merrett

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Leadership

Best CX Companies List profile: TAFE gets personal with education

For Theresa Collignon, executive director of TAFE Directors Australia, going through tertiary education was in no way personalised: There were lecture rooms filled with almost 1000 students, and lecturers often used the same method to deliver lessons to a wide variety of students.

Digital Marketing

Digital advertising dominates in first half of 2014: report

A new report from the Commercial Economic Advisory Service of Australia (CEASA) revealed the Australian digital advertising market was worth $2.3 billion or 37 per cent of the total $6.2 billion advertising spend in the first half 2014.

Digital Marketing

How data analytics is driving sponsorship for Football NSW

When it comes to getting sponsorship for sporting events and clubs, Football NSW knows how important data is in making a compelling proposition. CEO of Football NSW, Eddie Moore, talks about the not-for-profit’s use of data analytics for driving revenue and investment into the game.

Digital Marketing

Do we put a limit on our close social networks?

For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social contacts.

Digital Marketing

There’s money to be made in mobile

The ever-increasing mobile population is triggering a rise in users not only sourcing information on their handset device, but also purchasing goods and services through it.

Digital Marketing

NFC and QR drive consumer engagement for Google billboard

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

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Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

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This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

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Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

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what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

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