There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Julie Parrish is the senior vice president and CMO at NetApp. She talks about how marketing has transformed and why the CIO-CMO gap seems to be widening.