Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
There was a notable trend of convergence at SXSW this year, with the role of the future marketer, digital marketing technology and the customer journey dissected in a number of sessions throughout the week.