There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
IBM-owned The Weather Company is launching Watson Ads, a new ad tech solution that utilises machine learning to give consumers an ability to interact with digital advertising.