There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Oracle has rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers and unify their data strategy.