There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
In 2014, people around the world were celebrating, mourning, protesting and connecting. And thanks to the approximately 500 million tweets being posted every day this year, they were largely doing it on Twitter.