It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
Many of us feel as if we owe our mobile devices our undivided attention. Sometimes, we even give it a seat at the dinner table. I refer to this trend as the digital intrusion movement, or DIM.