Stories by Katherine Noyes

Digital Marketing

This new Skype bot lets you chat with Spock

Microsoft has made no secret of its grand plans for chat bots, and this week it rolled out five new ones for Skype. Surely the most fun is "Spock," a bot that promises to help you "learn the ways of Vulcan logic."

Digital Marketing

Google taps AI to help you bid for digital ads

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

Digital Marketing

6 'data' buzzwords you need to understand

Take one major trend spanning the business and technology worlds, add countless vendors and consultants hoping to cash in, and what do you get? A whole lot of buzzwords with unclear definitions.

New project aims to 'reverse-engineer' the brain

Teaching computers to learn the way we do is widely considered an important step toward better artificial intelligence, but it's hard to achieve without a good understanding of how we think. With that premise in mind, a new $US12 million effort launched on Wednesday with aims to "reverse-engineer" the human brain.

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The Yield

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Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

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I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

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Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

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Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

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Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

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