There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Carrier BT provides the British intelligence agency GCHQ and its American counterpart the NSA with direct access to customer data through the Internet modems it supplies, claims a 50-page document posted anonymously on the Cryptome site today.