Stories by Joab Jackson

Social Media

Facebook open-sources new AI smarts

Facebook has released as open source some software modules that can speed image recognition, language modeling and other machine learning tasks, in a move to advance computer artificial intelligence for itself and others,

Standards bodies join to create better geolocation Web data

From ordering pizza online to pinpointing the exact location of a breaking news story, an overwhelming portion of data on the Web has geographic elements. Yet for Web developers, wrangling the most value from geospatial information remains an arduous task.

Hadoop successor sparks a data analysis evolution

If 2014 was the year that Apache Hadoop sparked the big data revolution, 2015 may be the year that Apache Spark supplants Hadoop with its superior capabilities for richer and more timely analysis.

Big Data digest: Rise of the think-bots

It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.

IBM Watson Analytics preps the data so you don't have to

With the newest commercial service to spring from its highly publicised Watson cognitive computing initiative, IBM is attempting to streamline the process of analysing data so business managers can pull insights from data sets without the help of IT experts.

Social Media

Google service analyzes live streaming data

Taking what many see as the next step in big data analysis, Google is previewing a service called Google Cloud Dataflow that analyzes live data, potentially giving users the ability to view trends and be alerted to events as they happen.

Social Media

Facebook users get a bumpy Monday log in

Many Facebook users got an unpleasant surprise on Monday as they logged into their accounts only to find that some of the services were not working properly.

Digital Marketing

HP's big data platform tends to digital marketing

Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.

Digital Marketing

IBM purchases Xtify to target new marketing channels

Continuing to build its portfolio of software for supporting electronic commerce operations, IBM has acquired Xtify, a provider of push notification-based marketing services for mobile platforms. Terms of the deal were not disclosed.

Digital Marketing

Splunk dives deeper into business analytics

Splunk continues to enhance its flagship machine data search engine so it can be used by business analysts and managers, in addition to its typical audience of system and network administrators.

Supporting Association

Blog Posts

If creative, media and technology were bedfellows

It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.

Jason Dooris

CEO and founder, Atomic 212

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

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The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

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Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

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Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

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I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

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