Stories by Rohan Pearce

The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.

Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.

When he was in Australia, Harper Reed – the CTO for US President Barack Obama's re-election campaign – declared that 'big data' is BS.

A new report produced by ZenithOptimedia forecasts that global advertising spending will hit US$503 billion by the end of 2013 – growth of 3.5 per cent. This spend will increase by 5.1 per cent in 2014 and 5.9 per cent in 2015, the agency has predicted.

Research conducted by London-based research agency Loudhouse has highlighted the growing appetite for mobile transactions among consumers, with 56 per cent of the Asia Pacific-based participants in the study having used a mobile phone to purchase goods or services.

For a long time, Tabcorp could enjoy the kind of complacency former government monopolies often feel entitled to: The luxurious lifestyle of the incumbent. We look at how the changing gambling industry transformed its customer view.

Rovio, the Finland-based publisher of the super-popular series of Angry Birds mobile games has undergone a dramatic evolution since the first incarnation of its most famous title hit handhelds in 2009.

Responsys has revealed an array of new Australian customers, including retail chain Kmart and Sydney-headquartered Webster Holdings, which owns fashion brands Jigsaw, David Lawrence and Marcs.

Following a six-month trial, BMW Group UK is rolling out Feedback Ferret’s end-to-end, multi-channel customer feedback analysis tool across the country.

IBM's Watson artificial intelligence technology – perhaps most famous for its 2011 victory in US game show Jeopardy! – will be used by ANZ Bank to deliver faster financial recommendations to customers.