There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Thursday's confirmed breach at Yahoo means that a treasure trove of stolen data is very likely circulating on the black market -- potentially putting millions of internet users at risk.