There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
In a report issued today by PricewaterhouseCoopers, the management consulting firm urged Chief Marketing Officers to get more involved in data protection.