There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Claiming a 78 per cent accuracy rate based on prior years’ results, chief of research Daryl Plummer delivered Gartner’s 10 strategic predictions for the next three-to-five years at the company’s Symposium/ITExpo yesterday.