There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
From letting Facebook users simply comment 'sold' to buy an item to engaging your customers, CIO.com looks at how a small business should invest in Facebook as a social commerce channel.