Stories by Nadia Cameron

More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.

If there’s one lesson NTT’s global CMO, Ruth Rowan, has learnt since being tasked with rebranding the group’s 28 businesses under one umbrella, it’s exceptions shouldn’t ever hold you back.

ASX-listed retail group, The PAS Group, has attributed a 45 per cent increase in online revenue from email marketing efforts to its recent customer data platform investment.

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

Nova Entertainment has confirmed its chief marketing officer, Tony Thomas, will leave the business this week after a nine-year tenure.

Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.

In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.

Australia Post has confirmed former Coles brand and media leader, Amber Collins, as its new chief marketing officer.

Salesforce chalked up a 36 per cent year-on-year revenue increase across its Marketing and Commerce Cloud portfolio in the second quarter of FY20, according to its latest financial results.

A purpose embedded in female empowerment and a mobile app taking the fitness and health world by storm: What’s not for Sweat’s chief brand and marketing officer, Michael Scott, to like?

Qantas has reported a return to double-digital earnings across its frequent flyer program and seen a 24 per cent increase in flight redemptions since announcing a $25 million overhaul of the loyalty offering this year.

Brands pulling advertising from 2GB following Alan Jones’ derogatory comments against New Zealand Prime Minister, Jacinta Ardern, is yet another sign of how intertwined brand association with societal and cultural trends has become, industry and marketing leaders say.

Defining a brand strategy is arguably the easy bit when you’re trying to turn a brand around; it’s the ability to drive such a strategy through everything you do where CMOs truly earn their keep.

Seven West Media has blamed softer advertising market conditions for a net loss of $444.4 million in full-year to 30 June 2019.

Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.