For Krispy Kreme CMO, Russell Schulman, getting his CEO onside is about showcasing how marketing activities can have a wide-ranging effect, not just on customers in a particular moment, but right across the business and departments.
Want to get your CEO onside? Then align marketing objectives with broader business objectives, experienced VMware VP and CMO for Asia-Pacific and Japan, Pamela Cass, says.
Over the past 12 months, Freedom Foods’ prime focus has been shifting from niche FMCG player into more scalable territories. Spearheading this charge is chief commercial officer, Matt Vince, who has strived to combine brand building ambitions with solid return on investment.
ME Bank’s chief experience officer, Ingrid Purcell, describes the big shift in marketing as one where brands have become “glass boxes”.
It was when Catherine Anderson was promoted from CMO to Powershop’s chief customer officer in mid-2018 she felt her mindset shift from marketing to all-of-business.
Financial services, and particularly insurance, aren’t sectors most of us are hanging out to engage with, Suncorp’s Mim Haysom points out. Insurance, for instance, tends to be a once-a-year purchase, and interactions can feel like a chore for customers.
Any retail business will struggle if it does not truly understand its customer and ensures its brand proposition delivers what they are looking for, Target’s Kenton Elliot believes.
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.
The move to tailored, digital experiences for customers and passenger education are key priorities for Metro Trains Melbourne’s first executive-level brand and marketing leader as she officially takes up her new role.
Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.
Steve Brennen is switching the world of Uber for the world of fintech disruption, taking up a new role as chief customer officer at Zip Co.
A redesigned website, fresh insights into competitive opportunities and growing audience engagement and conversion are just some of the wins Finder is having after investing in a new brand and consumer experience measurement platform.
Former PwC marketing and communications leader has switched the consulting house for private investment firm, becoming the new chief marketing officer of Wingate.
New UK and US research from Gartner is showing a dip in marketing budgets, the first time numbers have dropped under 11 per cent since 2014.
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