Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.
Southwest Airlines has edged a step closer to a 360-degree view of the customer while also lifting employee engagement after deploying a new platform to improve customer service management.
Orthodontic and dental brand, Invisalign, has chalked up 35 per cent growth in Asia-Pacific, 13 per cent lift in the US and secured more than 30,000 consultations through a custom mobile-led concierge app after a digital marketing transformation.
Marketers need to work harder to provide customers with transparency and an ability to control their own data as part of their ethical – and not just legal – responsibility towards them, Salesforce global CMO, Stephanie Buscemi, believes.
Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.
Knowing consumers intimately, leaning in to brand ‘superpowers’ and digital capability, and disrupting from within have helped digital beauty retailer, e.l.f, buck category sales decline and chalk up 13 percentage point growth this year.
Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.
Konica Minolta has formed a global digital experience marketing council and launched its first-ever worldwide branding campaign as part of large-scale efforts to transform the business from print and camera provider to innovative ICT solutions player.
Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue to succeed.
Salesforce has debuted a new open cloud data initiative, fresh connectors for data integration across disparate systems to create a single source of truth, and single customer identification across its product ecosystem in a bid to bring the Customer 360 vision to life.
Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.
Sport Australia CMO and former ANZ bank marketing, chief Louise Eyres, is joining Vanguard investments in December as its first head of marketing for Australia.
Former Cash Converters CMO and IAB CEO, Alice Manners, has switched the commercial sector for not-for-profit and taken up a customer leadership position with West Australia-based Brightwater.
Switching the emphasis from missing Australians to the families affected by their disappearance has taken centre stage in the latest campaign effort from the Missing Persons Advocacy network (MPAN).
One in four customer experience (CX) professionals will be out of a job in 2020, according to the latest Forrester 2020 predictions. But don’t read that as a sign interest in CX is waning: On the contrary, the level of c-suite and high-level CX managers is set to increase.
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration