In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Technology is shifting to intelligent machines with a capability to reason, said IBM Chairman and CEO Virginia Rometty at Gartner's Symposium ITxpo. These machines won't replace humans, but will augment them. It is a technology that will transform business, she said.