There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Accenture says it is committing a significant portion of its global research and development to artificial intelligence and is opening a new Accenture Technology Lab and Centre for Innovation in Dublin, Ireland.