There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
The search for game-changing technology capable of fueling growth in an uncertain economy is driving global tech mergers and acquisitions to a level not seen since the dotcom era.