Havas Media Group has promoted its marketing leader, Francis Coady, to the company’s group chief marketing officer (CMO) role as recognition for his efforts and focus on growth.
Coady joined the media agency in 2016 to establish the Havas Sport and Entertainment division, which has since grown into a multi-million-dollar billing operation. The division has worked with the likes of Bupa, Gillette, LG, NRMA and most recently produced the digital-first series, ‘The Long road’, for Destination NSW.
Prior to this, Coady was general manager of brand and marketing agency, Merchantwise, working with entertainment brands such as 20th Century Fox, Paramount Pictures and ABC TV. He boasts of a 20-year career working across music, film, partnership, content, media and marcomms industries and also oversaw artists such as Thirsty Merc and Hi-5, as well as produced the Bondi Short Film Festival for 13 years.
Havas Media Group CEO, Virginia Hyland, said Coady had made an outstanding contribution to the business after building the specialist sports and entertainment division from scratch.
“The creation of the CMO position not only recognises Francis’ exceptional track record over the past five years, it will enable us to leverage his broad cross-industry expertise to grow the agency and the strength of our amazing client partnerships,” she stated.
Coady said the role of marketing professionals is “to entertain, engage and educate”.
“The last five years working at Havas Media have given me the opportunity to bring this philosophy to life, with the support of incredible leadership, a smart, empathetic team, which has fostered a culture that is always focused on doing work with meaning,” he said.
Havas Media Group said it would announce an internal replacement for Coady shortly.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration