Updated: Adams departs Allianz marketing chief role

Senior marketing leader to explore new professional opportunities

Nick Adams
Nick Adams

Nicholas Adams has confirmed his departure from Allianz after a three-year run as its chief market manager for A/NZ.

Adams joined Allianz to lead marketing efforts in 2017 and was tasked with helping the organisation recalibrate its business and go-to-market strategy around customers. He previously spent six years with Telstra, rising up to director of CRM, digital and loyalty marketing and joining the leadership team in 2016.

Adams’ resume also includes stints with Westpac, American Express, Citi and MBF.

The senior marketing leader told CMO he’d had an amazing three years at Allianz during a time of real transformation. It’s a role that’s seen him build a whole new customer and marketing engine via investments into fresh marketing technology, a team and culture overhaul and a data-driven and insights-based strategy.

“I have enjoyed leading the transformation of the marketing function and contributing to the strategic direction of Allianz – and I am a better leader for the experience,” Adams said.

During this time, I have had the opportunity to help drive a multi-year uplift of the marketing organisation across both talent and skills. I have also enjoyed delivering the technology and programs to amplify the voice of the customer along with new customer engagement capability across analytics, data and martech. It has been a pleasure to watch the partnership with the Allianz Global marketing team grow right across the marketing and customer spectrum.”

As to next step, Adams said the focus is on finding the right role, “rather than the first role”. In the meantime, he’s working on a marketing and customer podcast series to help marketers with practical advice on common marketing and customer challenges, and continuing work on the Board of Cancer Council NSW.

An Allianz spokesperson confirmed Mick Winter has been appointed as chief general manager of consumer in its newly formed consumer division. Winter has been with Allianz for over 20 years and offer rich company and industry knowledge. He has spent the last six years leading the retail distribution division.

“Nick's departure follows the introduction of a new operating model across Allianz, and the creation of a new Consumer Division, which will contain our brand and marketing function,” the spokesperson told CMO.

“On behalf of Allianz Australia, we wish to offer our sincere thanks to Nick for the past three years, in which he successfully managed the transition to a digital and customer-focused marketing division, and wish him every success in the future.” 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in