The Australian Marketing Institute (AMI) has appointed deputy chair, Lynda Cavalera, as its new chair.
Cavalera takes the reins from Andrew Thorburn, who has been the professional marketing association’s chair for the past three years. Thorburn will now resume the deputy chair.
Cavalera has built her career in marketing and creative strategy over the past 25 years across the banking, financial and education sectors. She’s currently the associate director of brand, segments and campaigns at RMIT University, having joined initially as brand and segments manager. Her resume also includes roles such as head of marketing for Kinetic Super, retail marketing and strategy at Australia Post, and senior marketing and product roles with NAB and ANZ.
Cavalera has also been on the AMI board since 2015 and initially worked with the Victorian state committee.
In a statement, Cavalera said she was pleased to take up the helm and also to have Thorburn in the deputy chair’s seat to help maintain leadership stability while the AMI continues to endeavour to transition its organisation to better meet member needs.
“My vision for the AMI is to create a relevant and sustainable association that is valued by its members throughout their career journey, while raising the profile of the marketing profession as a key driver of organisational viability and growth,” she stated.
Meanwhile, the AMI has yet to confirm a new permanent CEO to replace Lee Tonitto, who stepped down officially on 1 December after four years in the role. Tonitto has worked with the association in various capacities since 2003.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.