Andrew Baxter, Arup's John Clay and AUB's Vanessa Lyons highlighted at AMI 2017 Awards

Australian Marketing Institute's latest awards recognise individual and team achievement in 28 categories this year

Arup Australasia’s John Clay has taken out certifying Practising Marketer of the Year and Publicis’ chairman, Andrew Baxter, the Sir Charles McGrath Award for industry contribution at this year’s Australian Marketing Institute (AMI) Awards.

Held in Melbourne on 18 October, the awards encompassed 28 awards categories recognising both industry and team achievement in marketing over the past year. For the first time, the AMI also awarded a Chief Marketing Officer of the Year Award, highlighting AUB Group’s Vanessa Lyons for her marketing turnaround strategy at the insurance player. Lyons was also recognised in 24th position in this year's CMO50 list.

Other Special Award winners included Yoghurt Digital’s Michael Laps, recognised as Future Leader of the Year, and Curtin University’s marketing function as Marketing Team of the Year.

AMI CEO, Lee Tonitto, said the awards recognised and celebrated the biggest marketing success stories of the year.

“These awards were presented to organisations and marketers who have achieved extraordinary results from innovative and effective marketing practices,” she said.

The full list of winners:

  • Special Award – Marketing Team of the Year: Curtin University Marketing Team
  • Special Award – Future Leader of the Year: Michael Laps, Yoghurt Digital
  • Special Award – Certified Practising Marketer of the Year: John Clay
  • Special Award – Chief Marketing Officer of the Year: Vanessa Lyons
  • Special Award – Sir Charles McGrath Award: Andrew Baxter
  • Brand Revitalisation: Parmalat Australia – Breathing Life into the Milk
  • Consumer Acquisition Marketing: Perpetual – Sails for your Second Wind
  • Consumer Research Insights: AFFINITY – Prospan – Don’t Ignore a Cough
  • Consumer Retention: Iron Mountain – Customer Saves Program
  • Content Marketing: Queensland Department of Transport and Main Roads & BCM – Protect Your P-Plater
  • Corporate Social Responsibility: Gemba – Good for Cricket
  • Creativity in Brand, Product, or Service Marketing: Sunny Queen & BCM – How a Chook on a Bed Laid a +70% Sales Increase
  • Customer Experience Marketing: RMIT University – Transforming the Customer Experience
  • Data Driven Marketing & Advertising: Columbus and Carat – Taking Data to the Skies
  • Education: Box Hill Institute – Skill Seeker
  • Experiential, Sensorial and Internal Employee Marketing: Westpac – Westpac Wardrobe
  • Financial Services Marketing: Paypal Australia – Shop Off the Beaten Path
  • Innovation in Product or Service: IBM – Cognitive Couture
  • Integrated Marketing Communications: QIC Robina Town Centre – The Kitchens – Let’s Stir It Up
  • Marketing Communications B2B and B2C: Avid Property Group – Harmony Marketing Campaign
  • Not for Profit Marketing: Hockey WA – Hockey for Life
  • Public Sector Marketing: Bureau of Meteorology – BOM Weather App
  • Small Budget Marketing: Dragonfly Marketing – 2016 Tastings on Hastings Festival
  • Social Marketing and Social Change: Motor Accident Commission – Low Level Speeding
  • Social Media and Digital Marketing: Social Soup – L’Oreal La Roche Posay
  • Sponsorship Marketing: Credit Union Australia – Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market
  • Tourism Marketing: The Articulate Pear – 2016 Taste Riverina Festival
  • Special Award – Marketing Campaign of the Year: joint winners: Bureau of Meteorology – BOM Weather App AND QIC Robina Town Centre – The Kitchens – Let’s Stir It Up

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in