Village Roadshow looks to boost personalised customer experiences with latest tech investment

The entertainment giant expects to personalise experiences across digital channels by deploying MuleSoft’s Anypoint Platform

Australian entertainment giant, Village Roadshow, is giving its customer support technology a facelift to offer more personalise experiences for customers across digital channels.

The ASX-listed company, which has a diversified portfolio of assets including theme parks, cinema exhibition, film distribution and production, said MuleSoft’s Anypoint platform was identified as the right solution for a more personalised customer offering after undertaking a comprehensive market review with Capgemini.

“We brought in Capgemini to help us evaluate alternative approaches to connectivity and ultimately decided on MuleSoft because of Anypoint platform’s built-in security and monitoring capabilities and its hybrid functionality,” Village Roadshow’s group general manager for technology and services, Geoff Spicer, said.

Spicer told CMO the company was previously using a custom, point-to-point integration solutions for application and data integration. He said the Anypoint Platform is a better solution to custom code as Village looks to enhance the entertainment experiences offered to its customers.

Specifically, the vendor provides a powerful enterprise-grade platform for connecting applications and data. By taking an API-led connectivity approach, Village Roadshow can build an application network where applications, data and devices on the network become pluggable and reusable.

“This will help us build customer loyalty and derive greater value from IT assets,” he said.

The latest tech investment is part of Village Roadshow’s wider customer personalisation and engagement strategy.

“We believe providing this connectivity is key to providing personalised and relevant experiences for our customers, in particular for digital touchpoints,” he said. “We foresee an environment of ‘hyper-connectivity’ and need this to be managed, reliable and secure.”

But Spicer agreed leveraging the right technology in the pursuit of offering a more personalised entertainment experience for customers is not without its challenges.

“The first challenge is gathering information from a wide variety of sources about our customers, their preferences and how they prefer to interact,” Spicer said. “The second challenge is to connect this information to existing applications in a way that is consistent, robust and secure.  

“But this is where MuleSoft will assist. On top of this, MuleSoft has proven experience supporting high-volume transactions from other well-known consumer-facing enterprises.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in