Program aimed at skilling up the next generation of CMOs attracts a record 300 nominations this year
Marketers, strategists and heads of product from as broad a range of businesses as DDB Group and MediaCom to Fonterra, IAG, Carnival Australia and Google are among the 30 new recruits to this year’s Marketing Academy program.
The annual Marketing Academy program is aimed at training up the next generation of marketing leaders in Australia using a combination of executive coaching and mentoring, in-depth bootcamps and leadership lectures. Now in its third year, the program is open to brand, media and agency staffers and is based around four ‘Ps’ of marketing development: Personal; people; professional; and purpose.
This year’s recruitment processes attracted more than 300 nominations, 96 pitches and 64 face-to-face interviews. From there, the team picked 30 individuals to participate in its 2017 program. Marketing Academy founder and CEO, Sherilyn Shackell, said it could easily have taken 60 candidates given the quality of those nominated.
“The final selection this year was extremely hard as the volume and calibre hit a three-year high,” she said. “I’m just sorry we only have 30 places, because in all honest we could easily have taken twice that number.”
PricewaterhouseCoopers has joined the ranks of organisations supporting the not-for-profit program as headline sponsor for 2017. Other organisations committed to the Academy include Commonwealth bank, Google, NewsCorp Australia and Microsoft.
The Academy has also attracted 50 mentors, including Suncorp group executive of marketing, Mark Reinke, Qantas CMO, Stephanie Tully, Nestle communications director, Therese Kaillie, and IPG APAC leader, Leigh Terry.
The Marketing Academy was founded in the UK in 2010 and arrived on Australian shores in 2015. To date, 60 Australian marketing, media and agency professionals have undergone the program.
The full list of scholars for 2017 is as follows:
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