Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.
Marketers, strategists and heads of product from as broad a range of businesses as DDB Group and MediaCom to Fonterra, IAG, Carnival Australia and Google are among the 30 new recruits to this year’s Marketing Academy program.
The annual Marketing Academy program is aimed at training up the next generation of marketing leaders in Australia using a combination of executive coaching and mentoring, in-depth bootcamps and leadership lectures. Now in its third year, the program is open to brand, media and agency staffers and is based around four ‘Ps’ of marketing development: Personal; people; professional; and purpose.
This year’s recruitment processes attracted more than 300 nominations, 96 pitches and 64 face-to-face interviews. From there, the team picked 30 individuals to participate in its 2017 program. Marketing Academy founder and CEO, Sherilyn Shackell, said it could easily have taken 60 candidates given the quality of those nominated.
“The final selection this year was extremely hard as the volume and calibre hit a three-year high,” she said. “I’m just sorry we only have 30 places, because in all honest we could easily have taken twice that number.”
PricewaterhouseCoopers has joined the ranks of organisations supporting the not-for-profit program as headline sponsor for 2017. Other organisations committed to the Academy include Commonwealth bank, Google, NewsCorp Australia and Microsoft.
The Academy has also attracted 50 mentors, including Suncorp group executive of marketing, Mark Reinke, Qantas CMO, Stephanie Tully, Nestle communications director, Therese Kaillie, and IPG APAC leader, Leigh Terry.
The Marketing Academy was founded in the UK in 2010 and arrived on Australian shores in 2015. To date, 60 Australian marketing, media and agency professionals have undergone the program.
The full list of scholars for 2017 is as follows:
- Amanda Fuller, Managing Partner & APAC Regional Lead, DDB Group
- Andrew Da Silva, Head of The Travel Team, MediaCom
- Brent Whelan, Group Marketing Manager Spreads & Beverages, Fonterra
- Cally Scivetti, Marketing & Strategy Director, Val Morgan
- Chris Gross, Head of Marketing, Brand & Social, Fox Sports
- Colin Glynn, Head of Insights, Lion Co
- David Griffiths, Managing Director, Iris Worldwide
- Ebonie Newman, Director of Sales APAC, Storyful
- Gary Elphick, Founder & CEO, Disrupt Sports
- Jacquelyn Cowardin, Group Business Director, DWA
- James Stewart, Director Emerging Products, IAG
- Jane King, Senior Marketing Director, APN Outdoor
- Jayne Andrews, Marketing Director, Carnival Australia
- Julia Donnan, Head of Hardware Marketing, Google
- Kara May, Marketing Manager, Fisher & Paykel
- Kate Gamble, General Manager, Resolution
- Kathy Damatopoulos, Performance Media Manager, Suncorp Group
- Lucie Wolstenholme, Head of Marketing Oceania, Nestle
- Margy Vary, Head of Marketing, The Guardian Australia
- Matt Parkes, Executive Manager Deposits, Transactions, Youth, Commonwealth Bank
- Mimi Flemming , General Manager , Vice Media
- Nathan Wilson, Senior Product Marketing Manager, Microsoft
- Niki Allen, Head of Marketing, BT Investment Management
- Paul Den, Partner, Banter
- Pia Chaudhuri, Creative Director, One Green Bean
- Ruth Taylor, Senior Brand Manager , Yum! Restaurants International
- Sarah Jauncey, Head of Brand Marketing & Communications, Cancer Council NSW
- Sarah Peacock, National Digital Marketing Leader, PwC
- Simon Davies, Managing Director, Bastion Brands
- Tim Kenward, Group Brand Manager, McDonalds Australia