SumoSalad hires new chief customer officer as part of digital transformation strategy

Australia's healthy fast food chain's recent CCO appointment forms as part of the brand's new strategic vision

Australia's healthy fast food chain, SumoSalad, has joined the ranks of Australian organisations to appoint a chief customer officer.

Lawrence Mitchell has over 20 years' experience in digital marketing in Australia and the UK and has been the head of marketing for the likes of Reed Business, eCountries.com and Accuity. A qualified health and wellness coach, he also set up RawEnergy in 2013 where he released blog posts, books and coaching programs focusing on helping entrepreneurs, business owners and corporate executives gain back a healthy life balance.

Lawrence joined SumoSalad from RBI, where he was global marketing director, a role he occupied for nine years, during which time RBI transformed from a declining magazine business to a fast growth, high margin, digital data and analytics portfolio business, elevating a number of brands into the digital age. Lawrence is author of three books including Success without Stress and Sugar: Sickly or Sweet.

At SumoSalad, Mitchell will be responsible for enhancing the experience of customers when they engage with the brand in store, via the app or online.

“This new position reflects SumoSalad’s focus on enhancing our customers’ overall experience and maintaining our position at the forefront of developments in the healthy fast food industry," SumoSalad Chief Executive Officer Luke Baylis said. “At SumoSalad we are completely focused on deepening our understanding of how technology, health and food intersect.”

Mitchell will also be responsible for improving the way SumoSalad engages and interacts with its customers across the brand's 115 stores, app, web site and other touch points.

“SumoSalad provides healthy, tasty and affordable food,” Mitchell said. “My role will be to deepen our knowledge of our customers, and create strong offerings and experiences that enable them to easily access great tasting, nutrition-rich food and drink. I'm excited to join the Sumo squad at such an exciting moment in the journey.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in