Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.
Ten major multimedia brands have signed up to media and marketing industry foundation, UnLtd, and its social impact partnerships for 2017, which aims invest over $100 million into addressing youth disadvantage.
ARN, Bauer Media, Google, GroupM, IPG Mediabrands, Mamamia, Network Ten, OMD, The Media Store and Yahoo!7 have signed up, and were selected based on their impact and effectiveness across key issues including mental health, drug and alcohol addiction, homelessness, literacy and education, sexual and domestic abuse.
Each partnership comprises three key elements: Strategically aligning with one or more of UnLtd’s charity partners; establishing specific projects across 2017 that deliver mutual benefit; and measuring the real social impact of each project and engagement.
The partnerships will encompass creative fundraising, brand building and community engagement activities along with skilled volunteering to address the specific needs of each charity partner. Value will be contributed and measured across services and resources delivered, time contributed and direct financial contributions.
According to UnLtd CEO, Paul Fisher, 84 per cent of respondents to a recent industry survey stated they believe the media, marketing and advertising industry can and should be doing more to positively impact society.
“Our launch partners are leading the charge to unite our industry around a big and unacceptable social issue that we are ideally skilled and resourced to address with real impact and measurable success," he said. "We are delighted they have come on board and we know from experience that not only will hundreds of thousands of young lives be improved, but the partner companies and their staff will experience hugely rewarding and often life-changing experiences themselves."
Wecloming the partnership, Ten Network's CEO, Paul Anderson, said the work UnLtd and its partners are doing is making a real difference in the lives of many young Australians and helping to tackle many key social issues.
“Ten has partnered with UnLtd since October 2014, working to connect and engage our staff with a dozen youth-focused charities around the country," he added. "We are proud to be associated with UnLtd and proud of the work it is enabling Ten and our staff to do with these great charities.”