SiteMinder appoints its first chief marketing officer

Hotel management platform provider brings on first chiefs of marketing and product to drive growth

SiteMinder's new recruits, David Jaros (left) and Ken Aoyama
SiteMinder's new recruits, David Jaros (left) and Ken Aoyama

Australian hotel booking and intelligence platform provider, SiteMinder, has brought on its first chief marketing officer as well as product officer in a bid to accelerate growth.

New marketing leader, David Jaros, was most recently CMO of fintech startup, Noesis Finance, and boasts of 22 years’ experience in strategy, marketing and technology. Also on his resume is a four-year stint with enterprise management software company, SolarWinds, where he was responsible for running lead generation and field marketing that delivered more than 400,000 trial downloads per year.

At SiteMinder, Jaros is tasked with all global marketing activities incorporating corporate marketing, branding, customer and field marketing and lead generation.

SiteMinder has announced Ken Aoyama as its first chief product officer this week. He joins the company from Tokyo-listed platform-as-a-service provider, Cybozu, where he was head of engineering and chief global business officer. Milestones during this time included doubling revenue and acquiring more than 10,000 new customers for the group.

In his new position, Aoyama is responsible for overseeing more than 60 product and engineering employees to enhance the group’s cloud-based hotel industry offering.

In a statement, SiteMinder said the two executive-level appointments followed the recruitment of the company’s chief global sales officer in 2015, as well as financial officer and chief operating officer in 2014.

“Ken and David will be pivotal in enhancing our go-to-market strategy, consisting of excellence in product, marketing, sales and customer support, and backed by both financial strength and operational efficiency,” said co-founder and managing director, Mike Ford. “As we look ahead, SiteMinder’s focus is to continue building on these strong foundations to become the trusted partner of choice for hotel technology.”

SiteMinder’s portfolio of products include online distribution platform, The Channel Manager, booking engine,TheBookingButton, website creation tool, Canvas, real-time marketing intelligence solution, Prophet, and global distribution system. The company claims to have 23,000 hotel customers and 550 of the industry's top connectivity providers as partners, and a presence in 160 countries.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

I'm looking forward to Marketo moving toward providing these type of engagement metrics. The vision is there - what happens next to the p...

Emily Dick

Marketo CEO: Stop using outdated metrics, start basing marketing on engagement

Read more

Latest Podcast

More podcasts

Sign in