Toyota gets a new CMO following Brad Cramb's departure

Car manufacturing marketing veteran leaves after 22 years with Toyota

Wayne Gabriel, Toyota's new CMO
Wayne Gabriel, Toyota's new CMO

Toyota’s new CMO has taken up his post following the departure of 22-year veteran, Brad Cramb.

A company spokesperson confirmed the former divisional manager of marketing had left the car manufacturer after being unable to relocate to Melbourne as part of a consolidation of its operations.

Cramb’s replacement is Wayne Gabriel, who was announced as the incoming marketing leader in 2015 as part of Toyota’s 2018 structure. The role reports into the executive manager of sales and marketing.

“It made sense that Wayne take on the position now to ensure a smooth transition,” the spokesperson said.

Cramb was ranked 17th in the 2016 CMO50 list of Australia’s most innovative marketers. Read more about his initiatives here. He was promoted to the division marketing manager’s role in July 2013, and spent more than 20 years with Toyota.

A key achievement during this time was establishing and developing a new retail development division and an overhaul of dealer operations between 2007 and 2009. Early in his career with the group, he worked for the Oceania and Middle East division based out of Japan.

Over the last 12 months, Cramb led the implementation of ‘Franchise Future’, a collaboration between Toyota and its dealers around identifying and plugging gaps in customer experience.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in