Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.
Sydney-based tech startup Data Republic has struck a data contribution partnership with CoreLogic, aimed at opening fresh opportunities for marketers of participating organisations to better leverage property intent insights.
The new partnership means CoreLogic, which collects and maintains Australia’s up-to-date property and mortgage database featuring over 4 billion decision property decision points, would be able to list and exchange data via Data Republic’s Open Data Marketplace.
“The immense scale and reach of the CoreLogic property data unlocks so many possibilities for participating organisations in our ecosystem,” Data Republic’s head of commercial, Steve Millward, said. “We know that property data can be a potent life-event indicator for consumer marketers so the opportunity to marry-up data from CoreLogic with financial, retail, online, automotive and life-stage datasets from our other Data Contributors is particularly exciting. This could open up entirely new ways for marketers to leverage property intent insights.
CoreLogic chief technology officer, Greg Dickason, claimed the newly-formed partnership would help the open up the company’s secure cloud-based solutions to a new and previously unexplored market.
“This is a valuable enabler for Data Republic users who can now access multiple CoreLogic data sets to create new products, services and insights ranging from residential market trends, aggregated on the market and on-the-move data providing properties listed for sale, for rent or sold within the last three months,” he added. “In addition, we will also provide a significant amount of attribute data covering valuation bands, house sizes, property types and whether occupiers are owners or renters.”