RedBalloon gets new CMO, CTO

Former MasterCard digital and social leader becomes first chief marketing officer for gift experience website

Rapthi Thanapalasingam
Rapthi Thanapalasingam

RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.

The group’s first CMO, Rapthi Thanapalasingam, was the former lead of digital and social strategy for MasterCard in Australia and New Zealand, and played a key role in building relationships with partners around the merchant company’s Priceless platform. She has 15 years’experience across the tourism, telecommunications and financial services sectors.

RedBalloon’s new CTO, Brett Raven, was recently technology chief at Lux Group and has 25 years’ experience in software development. He joins the online company on 30 January and takes over former CTO, Simon Farrell.

RedBalloon CEO, Nick Baker, said the two executive-level appointments were key to the business as its looks to expand beyond its gift experiences business and into travel and tourism.

“The relationship between CMO and CTO at RedBalloon is a vital one as we are both a marketing and technology company, poised for some exciting new initiatives that will heavily impact both areas,”he said in a statement.“Both hires are integral to the continued growth of RedBalloon.

“Specifically, we were looking for a CMO with strong commercial and ecommerce experience, a pedigree in travel and tourism, and a natural affinity for fast paced and progressive environments. So Rapthi is an ideal fit for RedBalloon at this exciting time.”

Thanapalasingam said she as looking forward to bringing her expertise to the ecommerce space and leading the marketing function.

“A core philosophy of RedBalloon is to treasure life experiences and not just material thing s- it’s about getting out there and doing things and creating memories. I try to live by this every day,”she said.

Raven, meanwhile, has a passion for using technology to solve business problems, Baker said.

“His depth of hands-on experience championing the role of tech in driving business outcomes, will see him hit the ground running and make a terrific contribution to the RedBalloon business,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in