NZ startup gets $3m to drive mobile ad app expansion

Postr provides a whitelabel app that allows telcos to serve up personalised ads to mobile customers in return for extra data or credit

New Zealand-based ad tech company, Postr, has raised $3 million to spur deployment of its telecom whitelabel mobile app across Australia and South East Asian markets.

The startup, which was founded in 2014, provides a solution that allows telcos to serve up ads to consumers on locked mobile screen in return for extra mobile data or airtime.

Postr’s technology is being used to launch the Optus Xtra service from Optus in Australia, which sees customers given the ability to access another 1GB of data on monthly plans, or $2 of extra credit on daily plans every 28 days, in return for having ads displayed on their phone’s locked screen.

Postr initially launched its technology as a B2C app, then teamed up with Skinny Mobile in New Zealand to create its first whitelabel app, Skinny Collect. According to the company, the apps have generated a combined 60,000 downloads in New Zealand. The service is available across Android devices.

The latest cash injection has been supplied by a group of private investors in Singapore, as well as existing backers including Gunung Sewu Group in Indonesia, K1W1, New Zealand Venture Investment Fund, and senior leadership from PayPal in the US.

Postr founder and CEO, Milan Reinartz, said New Zealand had been a great testing ground, but commercially it was time to seek a presence in other shores across the region.

“Our intention has always been to eventually grow globally, with an initial focus on large developing markets in South East Asia, where Android is dominating and mobile penetration is growing incredibly fast,”he said. “Sponsored data is a phenomenon on the rise, with mobile data the most sought after source of connectivity.

“In the meantime, telco ARPUs [monthly average revenue per user] are shrinking as people are no longer willing to pay for minutes or SMS, instead using OTT providers like Whatsapp and Facebook Messenger to make calls and send texts.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in